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About
As a passion-driven PR and communications expert, with 14 years of experience in the Middle East, I go beyond the basics to ensure a comprehensive, far-reaching, and impactful PR solution for my valued international clients and partners. From feature development to PR activations, from media disruption to authentic influencer solutions, and from building media collateral to unmissable press releases, I raise brand awareness with a signature flourish and commitment to excellence.
I also pride myself on delving deep into the ethos of every brand I work with, understanding its DNA and devising a tailored strategy to maximize its market potential and achieve its goals, while maintaining a cost-effective yet creatively charged approach. I believe that developing organic and authentic content is also key to building online communities and strong partnerships. With having access to a huge portfolio of regional talent, including micro and macro personalities that target diverse audiences, I’m able to help brands gain traction, drive brand love through word of mouth and improve their market share.
My services also include end-to-end strategic communications support wherever required. Whether it’s reviewing and revamping an existing brand or helping you launch a brand from the bottom up, I specialize in finding the unique value your brand offers so you can better connect with your audiences across all platforms.